Frag in the “Sentirsi a casa” campaign

Frag believes in the value of collaborations that promote the local area and its identity. For the City of Udine’s new institutional communications campaign, the company provided its furniture, contributing to the creation of photographs that tell the story of the city through the concept “Feeling at Home.”

Frag’s collections accompany the story of four iconic locations in Udine, transforming them into living spaces: Piazza San Giacomo becomes the dining room (Myon table, Syren P armchair), a place for socializing; Piazza della Libertà is transformed into a bedroom (Loren bed), a space dedicated to well-being and rest; Udine Castle serves as a relaxation corner (Ocean lounge chair), designed for leisure and reading; while the Loggia del Lionello hosts the living room (Winnie sofa), a place for gathering and sharing.