Nuove Generazioni – The exhibition investigating the relationship between human creativity, technological innovation and companies.

Art and artificial intelligence meet in Udine in Giacomo Urban’s exhibition.
The exhibition inaugurates the “New Generations” project, conceived by SimulArte, which investigates the relationship between human creativity, technological innovation and business, offering an inedited look at the fusion of tradition and the future.

The exhibition brings together a hundred works, the result of his personal work, but also of a direct comparison with some of most important companies from Friuli, from which the artist has drawn inspiration for a series of works made entirely with the help of artificial intelligence.

The project involves four excellences of Friuli Venezia Giulia: Ceccarelli Group, a leader in transportation and logistics; MEP Spa, a reference reality in the production of equipment for the processing of reinforcing bar; Frag, a historic brand of leather and saddle leather furniture, which has combined traditional craftsmanship and contemporary design, bringing Made in Italy to international markets; and Cantina Conte d’Attimis-Maniago, guardian of a centuries-old wine-making heritage.