FRAG @ SALONE DEL MOBILE 2022
At the Salone del Mobile 2022, Frag presented its lifestyle universe, with fresh designs for living and dining spaces plus new ideas for the sleeping area. The design of its stand was entrusted once again to the creativity of Ferruccio Laviani, who was tasked with defining the setting that showed the new collection presented in a sophisticated panorama of colour. The stand’s geometric design presented the world of Frag through perspectives, transparencies and sophisticated colour pairings. The rooms were divided by kaleidoscopic slat walls in colours inspired by leather and hide, the hallmarks of Frag’s production. Inside the stand, the new pieces for 2022 were accompanied by some of the latest and most characteristic products in the catalogue, with the idea of presenting a fully coordinated, well-defined offer.
