Frag attended the Salone del Mobile.Milano Shanghai at Shanghai Exbition Center, a landmark building on Shanghai’s Yan’an Road, where numerous cultural activities of the city have been held.
Frag’s debut appearance at this well-known exhibition is aimed at continuously expanding the company’s market networks in China and celebrating the close ties that have been established between Italian’s home decoration industry and Chinese market.
The Frag universe in fact – with its almost centenarian heritage in hide and leather processing, its contemporary lines and a refined and timeless style – responds to the new ideal of Italian luxury living exported to the East. The products of the brand coincide with a renewed Chinese taste that appreciates more and more a linear, refined, made in Italy, attentive to detail and craftsmanship. Moreover, the company’s ability to mix leather and hides with different materials finds its maximum expression in the creation of tailor-made products, dedicated to the contracting works and design project, for which coatings and colors can be customized on request.