Frag joins Cluster Arredo at “ArchMarathon Miami”
Frag was in the United States between 12 and 14 October, for “ArchMarathon Miami“, an event dedicated to design, especially interior design in Canada, the USA, Central America and Latin America.
The company joined other “Made in Italy” producers from Friuli under the Cluster Arredo e Sistema Casa banner, and succeeded in building new contacts with architects and interior designers to reinforce its presence in the USA, a key country for the Italian furniture industry.
Franco di Fonzo, President of Cluster and CEO of Frag, confirms the success of the initiative and the importance of Cluster as an umbrella organisation meeting the many needs of Sistema Casa: “Recent experiences in Oslo, Miami and London suggest we should continue exploring this innovative pioneering path of internationalisation. We need to think increasingly about innovative collective models using temporary market networks, as in the case of Miami, with the aim of forming consolidated business networks in the longer term, something we have been working on for several years.”