Once again at this year’s Furniture Fair, Frag will be showcasing its sophisticated style with a strong visual impact: the perfect combination of aesthetics and functionality. The lines, colours and materials reflect the company’s personality, which takes the form of a subtle, contemporary luxury aimed at the design-oriented segment of the world of decoration. The carefully-selected finishes and skilfully-crafted leathers and hides – which are the product of Frag’s century of experience – translate into elegant, beautifully crafted pieces that aren’t designed to be avant-garde, but rather new, timeless classics.
The stand, designed by Ferruccio Laviani, is once again elegant without being ostentatious, and has the usual attention to detail and distinctive approach. The designer has interpreted the brand’s principles carefully, with a sensitive, poetic and evanescent use of colour: a selection of greens, beiges and greige is the backdrop for the 2016 offer. Smoked glass walls and fabric boiserie guide the visitors through the stand, as they discover Frag’s latest offerings which are displayed on carpeted pedestals.