Preview – Salone del Mobile 2019, Milan 9-14 April Pavilion 16 Stand D51-D55

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The Frag universe continue to expand, with compositions and combinations of material, style and colour. Frag is creating not just furniture, but aesthetic inspirations for a world of refined and contemporary living.

In our new collection, to be presented at the 2019 Salone del Mobile, our expert craftsmanship with leather and saddle leather products breathes life into a world of clear lines, volumes and details, bringing them together with the use of refined materials for an elegant finish. Brass, metal, marble, wood, finishes and careful production processes all intertwine in a kaleidoscopic search for upholstery with carefully crafted details and elegant chrome combinations.

The display outline provided within Pavilion 16 (Stand D51-D55), this year has been entrusted anew to the creative force of Ferruccio Laviani, who has been tasked with creating an environment and atmosphere to serve as a platform for the new collection, immersed within a structure with clearly-defined architectural touches.

The Motif set of accent tables provides a sneak preview for the collection, reaffirming Frag’s experienced craftsmanship with saddle leather in conjunction with the signature style of the Analogia Project design duo.

The heart and soul of Motif lies in the ornate and decorative aesthetic of the tabletop, and the contrast this creates with the simplicity of the reinforced metal square section frame which defines the legs and four crossed planks that bring them together.

The saddle leather inlay design of the tabletop is carried out with a high-precision cut of the saddle leather into different shapes, which are then stitched together with meticulous craftsmanship. The design begins with the repetition of a circle, forming a pattern which varies according to the choice of colours of the elements which form it. The different colour options make the Motif table a “tailored” item, with the option to personalise it with a range of shades and tones.

The 2019 Salone Del Mobile sees the company catalogue expand with, among other things, new collections of soft furnishings, as well as our first ever modular sofas, designed by Christophe Pillet and Dainellistudio. Joining these new creations, together with the traditional leather and saddle leather craftsmanship which is the foundation stone of our enterprise, Frag is unveiling a completely original range of fabric upholsteries, designed to provide a response to the demands of the contract market as well as refined domestic spaces.

Frag also continues with its ongoing mission to provide a cohesive style inspired by an international and contemporary elegance. The brand’s simple and sophisticated style will remain the common thread at the heart of its projects, ensuring a striking visual impact while maintaining a perfect equilibrium between form and function.

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Press office: R+W – Tel +39 02 33104675 | Cora Manzi cora.manzi@r-w.it